Bralirwa launches a new Heineken Limited Edition bottle; called ‘’the Cities’’

Bralirwa is excited to inform you about the launch of a Limited Edition bottle called ‘’The Cities’’.  The launch will be accompanied by a communication campaign which aims to show the link between Heineken and Cities across the world.  Through this campaign we intend to encourage our Man of the World, the Rwandan Heineken consumer, to go out, discover, experience and enjoy what Kigali City has to offer, all while enjoying Heineken responsibly.

The Limited edition will be in the market from September till October, the Cities Bottle will replace all our regular Heineken 33cl bottles.  The price of the Cities bottle will remain the same as the regular Heineken 33cl.

The limited edition shows once again how Heineken manages to combine quality with innovation.

The Cities bottle comes with 6 different labels of 6 cities; Amsterdam, Berlin, London, New York, Rio de Janerio or Shangai.  Each one a world capital and each one as iconic as the Heineken premium beer it contains. Also making them must-have collectables for many consumers.

The Cities Campaign is proudly brought to you by Heineken, enjoy responsibly.

UM– USEKE.RW